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Opting clients in or out of Marketing Messages
Opting clients in or out of Marketing Messages

How does GPDR affect Marketing messages and client data protection

Pia Jackson avatar
Written by Pia Jackson
Updated over a week ago

The General Data Protection Regulation, or GDPR, which came into effect on 25th May 2018 regulates the handling of your clients personal data. Storing all client information within Slick automatically means you are fully GDPR compliant.

Your automated text reminders are considered to be within the scope of a business requirement and therefore do not require permission from your client to continue receiving them. Marketing messages however are not instantly covered but don’t worry, we’ve got you covered!

All clients are automatically opted out of marketing as standard. The first time you text clients from your Marketing Suite, Slick automatically sends an additional message asking if they would like to opt out with a link to do so.

If a client does opt out, they won’t receive a marketing message again. All messages are charged at standard rates and the total cost of outbound SMS messages is communicated before you click send.

For more information on GDPR and your responsibilities as Data Controller, please see our blog here

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