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SMS marketing FAQs

Quick answers for those new to Slick marketing

Written by Rob Smith

How much does it cost?

SMS for marketing originally come from your monthly Marketing budget (50 for Essential, 500 for Advanced and 2000 for SuperCharged).

They're then around 7p + VAT per message - the most competitive pay-as-you-go rate around. Buy more from 'Get more texts' in bundles of 50, 500, or 2000 to suit your usage.

SMS are paid for by your Subscription card and charged separately to your subscription cost.

Aren't my phone contract messages free?

Not really - the cost is built into your line rental and handset. SMS still costs money to send.

Why not just text from my phone instead?

It might seem cheaper, but: (1) GDPR requires client permission for marketing messages - Slick keeps you compliant automatically by offering opt-out, and (2) Slick lets you target only relevant clients, so you won't accidentally send offers to people who don't need them (e.g. a client already booked in).

How does Slick handle GDPR?

Slick automatically sends a compulsory opt-out message the first time you message a client (charged at the standard SMS rate).

Note: Under the GDPR/Data Protection Act - "data protection" remains your responsibility, not Slick's. See gov.uk/data-protection for more.

Will duplicate clients get 2 messages?

No - if a client appears twice under the same number, they'll only get one message. If they have two different numbers (e.g. personal and work), they'll get two, since Slick can't tell it's the same person. Delete duplicate profiles to keep your database clean.

Can I see client replies?

Yes - Slick's 2-way messaging shows replies in the client profile and notifications on the top right of the calendar!

How do I check who received a message?

Check the 'Sent texts' tab to see who received it, resulting bookings, and revenue generated. You can also see all sent messages from 'Messages' log on the client profile.

What happens if I run out of message credits?

Slick automatically buys a 500-text bundle when you run out, purchasing multiples of 500 as needed (e.g. sending 800 messages with 0 credits triggers a 2 × 500 purchase).

If you want to cntrol or reduce this, please let the team know via Live Chat. We can place a limit of £18 or 3 x 100 bundles per month on your account. Slick are not able to refund any auto sms purchases.

Why have my SMS not been sent?

Slick operates a client spam filter. SMS will not be sent to clients who have already received 3 marketing SMS campaigns in the last 7 days.

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