Opting clients in or out of Marketing Messages

The General Data Protection Regulation, or GDPR, which came into effect on 25th May 2018 regulates the handling of your clients personal data. Storing all client information within Slick automatically means you are fully GDPR compliant.

Slick makes note of client communication preferences to keep customers and salons happy and safe!

This approach ensures both compliance with regulations and cost efficiency while maintaining effective communication strategies.

Your automated text reminders are considered to be within the scope of a business requirement and therefore do not require permission from your client to continue receiving them. Marketing messages however are not instantly covered but don’t worry, we’ve got you covered!

All clients are automatically opted out of marketing as standard. The first time you text clients from your Marketing Suite, Slick automatically sends an additional message asking if they would like to opt out with a link to do so.

This is a legal requirement and uses another credit per SMS - for example, your first SMS to a client (if using 1 credit for the message) will use 2 credits to include the GDPR opt out text.

To make marketing easier for you, you can click the "Only show clients opted-in for marketing" option on your client list when defining audiences. This setting ensures that only clients who have explicitly opted in appear in your marketing recipient lists, minimising the risk of accidental inclusion.

If a client does opt out, they won’t receive a marketing message again. They will receive SMS reminders as these are a business critical message.

For more information on GDPR and your responsibilities as Data Controller, please see our blog here

The new salon clients will still get their sms. If they requested opt out or stopped their sms reminders for the other salon, that preference is kept in their old salon Client Profile (which is different for the different salons so doesn't apply to your marketing SMS).