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Website Tips

A brief guide to creating a functional website and generating more bookings

Phoebe Davis avatar
Written by Phoebe Davis
Updated over a week ago

Websites don't need to be expensive or flashy. They just need to give both existing and new clients an idea of who you are, what you offer, what your prices are and how to book in with you. Nothing more, nothing less.

Things to consider when designing/redesigning your website:

1) Will they know who you are and what you do?

A brief introduction to you, your team and your business is a great way to welcome new clients and put your company identity at the front of your 'virtual shop window'. You might also want to include some lovely snaps of your staff and the salon itself!

2) How can they book in with you?

Do you have a book now button that is linked to your online booking? If so, is it in an obvious place and will their eyes see it the moment they come to your website?

We suggest a big 'Book Now/Book Appointment' button in the top third of your website. Remember, most clients will be booking from their mobiles so they need to find it easily while on the move.

Is your online booking link in your Google Business Page under 'appointments'? New clients will always google a salon first and look for the fastest way to book. Take a look at Eden Hairdressing:

3) What services do you provide?

A price list is essential for any company and is a great way of showing the array of services on offer.

If you provide more complex services, such as colour services or packages, it may also be helpful to include an outline of what the different services are.

Is someone wanting to have their hair dyed for the first time? A few pictures of your previous work and a description of what service this is will allow clients to book in for the right thing and put their mind at rest that they will be in safe hands!

4) Where are you?

A 'Contact' page is another essential area of a website to allow clients to get in touch with any questions and to find you on their booking day. Make sure your address, contact number, email address and opening hours are up to date.

This is also a great place to put any other information they may need for their visit. eg, parking

5) The all important Ts and Cs

Make sure your company policy is up to date and published on your website. This should highlight your cancellation policy, health and safety information, GDPR commitments and any other important information your clients need to know (eg, government guidance)

6) Social Media

Now they know who you are and they have booked online, why not encourage them to join you on your social media to keep updated as your business grows.

Clients love to feel like part of the salon! Make sure your social media links are up to date and that you are posting regularly. Download our free images for social media and check out our articles on how to boost your Instagram following.

7) Extras

Blogs - you may also like to write blog articles on your experiences in the salon or hair care tips. You can add a 'Blog' tab at the top of your website for clients to see these easily. Each time you write a new blog, be sure to post it on your social media

Online Shop - you can also offer clients the ability to purchase your products online and have them shipped directly to their homes. Companies like Shopify are easy to partner with and add to your website.

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