If you want to promote your services to your clients, Instagram is a great way to start. 

Our online booking allows you to generate more revenue via your social media pages.  Here's how to generate more followers, stay ahead of your competitors and drive more clients to book into your salon for an appointment. 

Create Online Booking Link: 

To set up online booking, please visit https://help.getslick.com/en/articles/1879304-how-do-i-set-up-new-customer-online-booking

You'll need to shorten the online booking link by pasting it into here: https://bitly.com 

Copy the shortened link and paste it into the 'website' section of your Instagram profile:

Write ‘Book Online via link below’ into your Instagram 'Bio'. It will look like this: 

Get Snappy: 

It’s time to show off your amazing work! Take pictures and videos of your clients (with permission), your salon, your stylists/beauticians, snap before/after pictures, inspiration, funny pictures/videos and motivational quotes. 

The best time to post is between 5-6pm on weekdays and Sundays at 2pm. If you can post twice a day, even better!  

Hashtags:  

Tag all your photos with hashtags to ensure they  are seen by the Instagram community. Here are a few of the most popular hashtags you may want to copy/paste into posts. You can have a maximum of 30. It’s worth including the name of your salon and the area you are in:

Hair:

#hair #hairdresser #stylist #hairstyle #hairstyles #fashioncolour #haircut #hairstylist #hairgoals #hairdye #salon #hairart #hairideas #hairtransformation #hairoftheday #hairinspo #longhair #shorthair #hairtrends #weddinghair #bridalhair #hairdressermagic #haircare #hairstyling #style #hairdo #loreal #wella #goldwell #colour #london #localsalon #fashion #potd #highlights #lowlights #balayage #hairlove #naturalhair #naturalhairstyles #beachwaves #naturalhairdaily #blondehair #brunettehair #redhair #hairofinstagram

Beauty: 

#beauty #makeup #beautytips #transformation #nails #nailart #beautycare #nailsofinstagram #nails2inspire #nailsnailsnails #nailsofinsta #nailsonfleek #naildesign #nailinspo #nailstagram #nailpro #nailfashion #nailartist #nailsoftheday #eyebrows #brows #microblading #eyebrowtinting #eyebrowshaping #eyebrowthreading #eyebrowwaxing #waxing #threading #eyebrowenvy #lashes #lashextensions #lashes #lash #lashlift #lashbeauty #facials #facialspa 

General:

#feelgoodfriday #love #instagood #instagram #VIP #VIPclient #transformationthursday #transformationtuesday #client #happyclient #beforeafter #industry #beautiful #happy #cute  #picoftheday #art #fun #style #photo #motivation #inspiration #instacool 

Get Tagging: 

Tag your clients (with permission) and any products you use e.g. @lorealpro, @wella, @goldwellUK 

Follow, Follow, Follow:

Follow accounts in your industry. Like and comment on their posts. Repost their pictures or videos (make sure to tag them.) To repost, use a simple free app like ‘Repost’ 

If you repost a picture from another Instagram account, always use the #repost hashtag and tag the account you found inspiration from with e.g. Credit: @lorealpro. 

Engage:

Ask your followers questions, get them to engage with you. For example: 

  1. What’s your favourite hairstyle?
  2. Do you like this hairstyle?
  3. What’s your favourite nail colour?
  4. Sleek and straight or beachy waves? What are you feeling this summer?

Run Promotions: 

Get as creative as you like but here are some examples: 

  1. Tag us in your photo and receive a £5 gift voucher
  2. Repost our photo and receive a £5 gift voucher
  3. Book online and type code Aug2019 into the message box to receive a free treatment! 
  4. Recommend a friend this month and get a 10% discount on your next service

Link your Instagram & Facebook: 

This means anything you post to Instagram will also post to Facebook so you only need to do it once!

  1. Go to your profile and tap the 3 lines in the top right hand corner
  2. Tap Settings.
  3. Tap Account > Linked Accounts, then select Facebook.
  4. If you haven't already, enter your Facebook login information.
  5. By default, your Instagram account will link to your personal Facebook profile. To link to a Page instead, tap Share to and choose a Page that you manage.

Also ask clients to ‘Like’ your Facebook page to create more buzz. 

Here’s how to create a Facebook campaign https://help.getslick.com/en/articles/3065478-how-to-set-up-a-facebook-campaign

Here’s some  of our fabulous salons and their Instagram pages for inspiration:

https://www.instagram.com/pinups_hairsalon/
https://www.instagram.com/hunky_dory_hd/
https://www.instagram.com/madmazelhairsalon/
https://www.instagram.com/nbhlondon/
https://www.instagram.com/bello_capelli_/

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