Skip to main content
SMS Marketing Templates

Copy and Paste Templates to help SMS Blast Communications

Rob Smith avatar
Written by Rob Smith
Updated this week

Looking for some fabulous Marketing templates to tempt your clients? Look no further!

💌


Top tips :

  • Include your salon name so they know who its from

  • Always have a call to action - ‘book via [link] or call [phone]

  • A nudge is more than enough! Don’t feel you have to discount.

Copy, customise and go!

Need inspo for SMS marketing campaigns this month? We got ya! Here are some examples of campaigns salons have had success with! Simply copy the wording below the pictures, customise and go! Scroll down for more customisable marketing templates.


Get more bums on seats

We have limited availability at [business name] Don’t miss out! Book via [paste booking link] or call [phone number] We cant wait to see you xx

[business name] is filling up fast this month! Don’t miss out on your hair/beauty treatments! Don’t miss out! Book via [paste booking link] or call [phone number] We cant wait to see you xx

Treat yourself this [month] with a pampering at [business name] Book via [paste booking link] or call [phone number] We cant wait to see you xx


Refill Last minute cancellations

[Stylist name] has had a cancellation at [Salon name] tomorrow at 2pm and we’d like to give you first refusal. Book via [insert booking link] or call [salon phone]

[Salon name] has a last minute appointment available tomorrow at 2pm. Don’t miss out! Book via [insert booking link] or call [salon phone]


Rebook Cancelled Clients

Sorry we missed you at [business name] recently. Rebook your appointment via [paste booking link] or call [phone number]


Promote Staff Member

[NAME] has limited availability this week at [business name]. Dont miss out! Book via [booking link] or call [phone number] She cant wait to see you xx

[NAME] has had a cancellation for [date/time] at [business name]. First come, first served! Dont miss out! Book via [booking link] or call [phone number] x

Get [X]% off your next appointment when booking with [NAME] at [business name]. Book via [booking link] or call [phone number]


Client Retention

It’s nearly time for your next appointment at [business name] Book via [paste booking link] or call [phone number] We cant wait to see you xx

We miss you at [business name] Come back and see us for a pampering! Book via [paste booking link] or call [phone number] We cant wait to see you xx

We’d love to welcome you back at at [business name] Book via [paste booking link] or call [phone number] We cant wait to see you xx


Retain New Clients

So lovely to see you at [business name] recently. We look forward to welcoming you back. Book via [paste booking link] or call [phone number]


E-gift vouchers

Exciting news! You can purchase gift vouchers online! No need to call us or pop into the salon! Just click the link below! Love [salon name] Book via [booking link]

[salon name] have launched E-Vouchers simply click the link and purchase a voucher for your loved one via [booking link]

Stuck for the perfect gift? our E-vouchers are now available to purchase online from [salon name] Just click the link below! [booking link]


Upselling/selling a specific service

Ahead of your colour service next week at [business name], reply TONER to add a half price toner to your booking.

Did you know we also offer beauty services? Book your next beauty service at [salon name] via [insert booking link or by calling ][salon phone number]


Offers/Incentives (no discounts!)

We miss you at [business name]! Get a free treatment on your next visit when booking with code TREAT via [paste booking link] or call [phone number]

We miss you at [business name]! Get a free blowdry with your next colour service when booking with code BLOW via [paste booking link] or call [phone number]


Happy birthday

It’s your birthday! As a small present from us all at [salon name] get a half price blow-dry on us! Call [insert salon number] to book or online at [insert booking link]

Happy birthday! Book your birthday appointment via [insert booking link] and get 20% off and a birthday glass of bubbles! Love from us all at [insert salon name]


Seasonal

Spring has finally sprung! Get glam at [business name.] Book via [insert booking link] or call [phone]

Going on holiday? Get ready for the sunshine at [business name.] Book via [insert booking link] or call [phone]

Treat yourself this autumn to a pampering at [business name.] Book via [insert booking link] or call [phone]

[Business name] has now opened their Christmas diary! To avoid disappointment book your December appointments via [insert booking link] or call [phone]

Get ready for the sunshine with a fresh look at [business name] Book via [insert booking link] or call [phone]


Summer Product Promotions

Just been on holiday? Repair your hair from drying sun and saltwater at [Business name] using [insert product here] to re-vitalise and moisturise hair! Book via [insert booking link] or call [phone]

Going away to a hot country? Protect your hair from harmful UV rays at [Business name] with [Product...] to keep your hair fresh for longer! Book via [insert booking link] or call [phone]


Deposit Chaser Text

Reminder: [business name] has not yet received your deposit payment for your upcoming booking. Please pay via the secure link in text above or we may be required to cancel your booking.


Boost reviews

Thank you for visiting [business name]! Your feedback is really important to us so please review us here [paste google review link]


Introducing a new cancellation policy

Due to the rise in cancellations, [salon name] will now be introducing an upfront 50% deposit for all online bookings and some in-salon bookings. This is to protect our business and you will pay the remainder in salon. For further details visit [website/Facebook or Instagram link] or book via [insert booking link]


Patch Tests

Ahead of your booking at [business name] next week, you are required to book in for a patch test in order for us to complete your appointment. Please book online for a Patch Test service here [insert booking link] We cant wait to see you x.


Price Increase

[Business Name] will be having a small price increase from [date.] You can find our new prices on our website [insert website link] and if you haven’t already please book your next appointment via [link] or call [phone]

Price change for clients without a booking

[Business Name] will be changing their prices from [insert date] You can view our new prices here [insert website link] and book your next appointment via [insert booking link]

Price change for clients with a booking

[Business Name] will be changing their prices from [insert date]. We will continue to honour the original price for your next booking but thereafter they will be at the new price. Feel free to give us a call on [insert phone number] or visit our updated price list here [insert website link]


Service Promotions

Have you tried our new amazing [service] at [Business Name]? Come and see what all the fuss is about. Book your next appointment via [link] or call [phone]

Did you know [Business Name] offers [service] too? Book your next appointment via [link] or call [phone]

For the launch of [service] at [Business Name] we are offering [X]% off for the month of [month] Come and try it! Book via [link] or call [phone]


Retail Promotions

Treat yourself to [product] at [Business Name] Book with code [PRODUCT] and we'll keep it aside for your next appointment. Book via [link] or call [phone]

Get [X]% off our [PRODUCT] range at [Business Name] while limited stocks last. Book with code [PRODUCT] via [link] or call [phone]

FLASH SALE at [Business Name]. Get [X]% off our [PRODUCT] range. Book with code [PRODUCT] via [link] and we'll set it aside for your booking

Did this answer your question?