Email sounds great- lots of images and the big brands send email right!
Yes and no!
The trouble with email is that:
Most clients don't give out emails so you will have more SMS numbers than emails
Most emails end up in junk so clients never see them or open
Even if they do open it, most don't click on it!
SMS is the opposite:
Your clients will give you a mobile number as you need to contact them right?
90% of SMS are opened as its on our phone and super easy to see
Because they are short, click rates are high which means lots of people see your news!
Look at this example below
| SMS message | |
How many contacts (SMS / email) do you have? | 2000 | 1500 |
Open rate | 90%* | 17%** |
Clients who open the message | 1800 | 250 |
Clients who click click on your offer | 36%*** | 2%** |
People who land on your booking / offer page | 648 | 5 |
Source:
** Mailchimp
***Iterable.com
With SMS, 643 more clients see your offer or message
That's 32% of your total clients.
Sending the same message via email would mean just 2% of your clients hear your good news!
But I want to send images and you can't do that via SMS!
There is an easy way that you can get the best of both worlds
Use SMS to contact ALL your clients and not just a few
Show them high quality visuals for new launches or new looks!
Step 1
Simply write your email with the images you want on a landing page or blog post on your website or social media
Step 2
Then copy and paste the URL into your SMS campaign. The client clicks on it and is taken to your page where they can see your images and text.
Step 3
Send. If a client makes a booking the booking will be linked to this campaign so we can still track its effectiveness
If you need help with this then please contact your Business Coach. If you don't have a landing page or website then please get in touch with our new websites team