Looking for some fabulous Marketing templates to tempt your clients? Look no further!
💌
Top tips :
Include your salon name so they know who its from
Always have a call to action - ‘book via [link] or call [phone]
A nudge is more than enough! Don’t feel you have to discount.
Copy, customise and go!
Need inspo for SMS marketing campaigns this month? We got ya! Here are some examples of campaigns salons have had success with! Simply copy the wording below the pictures, customise and go! Scroll down for more customisable marketing templates.
Get more bums on seats
We have limited availability at [business name] Don’t miss out! Book via [paste booking link] or call [phone number] We cant wait to see you xx
[business name] is filling up fast this month! Don’t miss out on your hair/beauty treatments! Don’t miss out! Book via [paste booking link] or call [phone number] We cant wait to see you xx
Treat yourself this [month] with a pampering at [business name] Book via [paste booking link] or call [phone number] We cant wait to see you xx
Refilling Last minute cancellations
[Stylist name] has had a cancellation at [Salon name] tomorrow at 2pm and we’d like to give you first refusal. Book via [insert booking link] or call [salon phone]
[Salon name] has a last minute appointment available tomorrow at 2pm. Don’t miss out! Book via [insert booking link] or call [salon phone]
Rebook Cancelled Clients
Sorry we missed you at [business name] recently. Rebook your appointment via [paste booking link] or call [phone number]
Client Retention
It’s nearly time for your next appointment at [business name] Book via [paste booking link] or call [phone number] We cant wait to see you xx
We miss you at [business name] Come back and see us for a pampering! Book via [paste booking link] or call [phone number] We cant wait to see you xx
We’d love to welcome you back at at [business name] Book via [paste booking link] or call [phone number] We cant wait to see you xx
E-gift vouchers
Exciting news! You can purchase gift vouchers online! No need to call us or pop into the salon! Just click the link below! Love [salon name] Book via [booking link]
[salon name] have launched E-Vouchers simply click the link and purchase a voucher for your loved one via [booking link]
Stuck for the perfect gift? our E-vouchers are now available to purchase online from [salon name] Just click the link below! [booking link]
Upselling/selling a specific service
Ahead of your colour service next week at [business name], reply TONER to add a half price toner to your booking.
Did you know we also offer beauty services? Book your next beauty service at [salon name] via [insert booking link or by calling ][salon phone number]
Offers/Incentives (no discounts!)
We miss you at [business name]! Get a free treatment on your next visit when booking with code TREAT via [paste booking link] or call [phone number]
We miss you at [business name]! Get a free blowdry with your next colour service when booking with code BLOW via [paste booking link] or call [phone number]
Happy birthday
It’s your birthday! As a small present from us all at [salon name] get a half price blow-dry on us! Call [insert salon number] to book or online at [insert booking link]
Happy birthday! Book your birthday appointment via [insert booking link] and get 20% off and a birthday glass of bubbles! Love from us all at [insert salon name]
Seasonal
Treat yourself this autumn to a pampering at [business name.] Book via [insert booking link] or call [phone]
[Business name] has now opened their Christmas diary! To avoid disappointment book your December appointments via [insert booking link] or call [phone]
Get ready for the sunshine with a fresh look at [business name] Book via [insert booking link] or call [phone]
Deposit Chaser Text
Reminder: [business name] has not yet received your deposit payment for your upcoming booking. Please pay via the secure link in text above or we may be required to cancel your booking.
Boost reviews
Thank you for visiting [business name]! Your feedback is really important to us so please review us here [paste google review link]
Introducing a new cancellation policy
Due to the rise in cancellations, [salon name] will now be introducing an upfront 50% deposit for all online bookings and some in-salon bookings. This is to protect our business and you will pay the remainder in salon. For further details visit [website/Facebook or Instagram link] or book via [insert booking link]
Patch Tests
Ahead of your booking at [business name] next week, you are required to book in for a patch test in order for us to complete your appointment. Please book online for a Patch Test service here [insert booking link] We cant wait to see you x.
Price Increase
[Business Name] will be having a small price increase from [date.] You can find our new prices on our website [insert website link] and if you haven’t already please book your next appointment via [link] or call [phone]
Price change for clients without a booking
[Business Name] will be changing their pricesfrom [insert date] You can view our new prices here [insert website link] and book your next appointment via [insert booking link]
Price change for clients with a booking
[Business Name] will be changing their prices from [insert date]. We will continue to honour the original price for your next booking but thereafter they will be at the new price. Feel free to give us a call on [insert phone number] or visit our updated price list here [insert website link]