Hot tips: Remember, any client who has the full intention of turning up will not complain. Any client who DOES complain is precisely the type of client you want to protect yourself from!
Whilst we don't always recommend taking deposits from ALL clients we do recommend taking them from the following:
All online bookings
New clients
High ticket services (e.g. colour services)
Repeat offenders - use client tags to mark them so your staff know who to request deposits from.
Deposit script
‘Mrs Smith, I am required to take a deposit from you to confirm your booking. This is not a reflection on your loyalty, it is simply a new salon policy that we have had to implement due to the rise in cancellations.
You are not paying anything extra, you are simply paying for a small portion of your service now which means you get to split your bill and you’ll pay the remainder in salon on the day of your appointment.’
Deposit SMS text template for future appointments
‘Dear Mrs Smith, ahead of your appointment on XXXX, we are now required to take a deposit to secure your booking.
This is salon policy to protect against cancellations. If we don't receive your deposit 48 hours prior to your booking, we may be required to cancel your booking in order to refill the slot.
I will shortly be sending you a secure link to make the payment and will pay the remainder in salon. Thank you for your understanding’
Dealing with pushback from clients
'Mrs Smith, I am required to take a deposit from you to protect our business. This is not a reflection of your loyalty, it is simply a business decision. You are not paying anything extra, just X% now which means you will be able to split your bill across 2 pay cheques.'
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