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How to Design Emails on Slick Email

Slick Email comes with a selection of beautifully designed templates to help you create professional campaigns quickly - no design skills needed

Written by Serena Rizzo
Updated this week

🎨 What Templates Are Available?

You can browse all templates by going to logging into your Slick Email account and then clicking:
Load Template → Your Templates


Here’s what you’ll find:

1. Promo Template


Perfect for:
✨ Discounts, offers, flash sales, seasonal promotions
Includes:

  • A bold hero image

  • A “Book Now” call-to-action button, which contains your Online Booking Link

  • Space to highlight one or two key offers

2. Newsletter Template


Perfect for:
✨ Monthly updates, news, salon announcements
Includes:

  • Multiple text sections

  • Optional images

  • A balanced layout for longer content

3. New Staff Template

Perfect for:
✨ Introducing a new stylist or therapist
Includes:

  • A space for a photo

  • A short bio

  • A call-to-book button that links to their services

4. New Services / New Products Template


Perfect for:
✨ Announcing something new you now offer
Includes:

  • A dedicated spotlight section

  • Space for one or more images

  • A booking or shop link

5. Season’s Greetings Template

Perfect for:
✨ Festive messages, holiday notes, special occasions
Includes:

  • Decorative headers

  • A warm message layout

  • Optional booking link


What Slick Automatically Fills In For You

To save you time, your template may automatically include:

  • Your salon logo - if you've uploaded it on Slick, in the branding section

  • Your online booking link (added to “Book Now” buttons)

  • Your salon address and phone number

  • And more Merge Tags


🔖 What Are Merge Tags?

Merge tags are little shortcuts that automatically pull information into your email so you don’t have to type it yourself.

Think of them like fill-in-the-blank fields that Slick completes for you.

⭐ Examples

  • You write:
    Hi [First Name], we hope you're well.

    Your client sees:
    Hi Emma, we hope you're well.

  • You write:
    [Online Booking]
    Your client sees your Unique Online Booking Link

🔵 How to Spot a Merge Tag

Anything with a blue dotted outline in your email is a merge tag.
That means the information will be filled in automatically when the email is sent.

🧩 Adding a merge tag to your email


Click any text block to open the formatting toolbar.
Select Merge Tags, then choose the tag you want (like [First Name] or [Online Booking]).


It will drop into your text automatically and personalise each email for every client.


🧱 How to Customise a Template

Once you’ve chosen a template, you can personalise it using the drag-and-drop editor.

1. Edit any text

Click inside a text block to update:

  • Content

  • Style

  • Colours

  • Formatting

  • Merge tags (e.g., First Name)

2. Replace images

Upload your own images or GIFs to personalise:

  • Hero banners

  • Staff photos

  • Product images

3. Change the layout

Use the right hand toolbar to drag in:

  • Text blocks

  • Images

  • Buttons

  • Columns

Play with the layout

4. Add or remove sections

Delete sections you don’t need, or duplicate a row to repeat the layout.

5. Customise your call-to-action button

Edit:

  • Button text

  • Colour

  • Link (auto-linked if online booking is enabled)

6. Insert merge tags for personalisation

Easily add:

  • First Name

  • Last Name

  • Logo

  • Online Booking

  • Phone

  • Address

Personalisation improves engagement and open rates.


💾 Saving Your Own Templates

If you’ve created a design you want to reuse:

  • Click Save as Template inside the Slick Email editor

  • Name your template so you can find it easily

  • Access it anytime under Load Template → Your Templates

Saving templates helps you:
✔ Keep your brand consistent
✔ Avoid redesigning emails from scratch
✔ Speed up your next campaign


💡 Best Practices When Editing Templates

  • Keep your content short and easy to skim

  • Use high-quality images

  • Stick to one main call-to-action

  • Personalise your greeting (e.g., “Hi {{First Name}}”)

  • Always send a test email before sending your campaign


📬 After Editing: What Happens Next?

When your design is complete:

  1. Send yourself a test email

  2. Click Send

  3. Close Slick Email

  4. Return to Slick → Sent Emails to track:

    • Opens

    • Clicks

    • Bookings

    • Revenue

(Analytics may take up to 10 minutes to appear.)

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