If you want more of your customers to book online, a great way of promoting it can be to regularly post about online booking and linking directly to your book now button.
To find out how to do this, follow the instructions below:
Go to your salon's facebook page and find where to write a post
instead of writing a post as you usually would, select the three dots
You will then be given a number of options
From the list, choose 'Get bookings'
Here you can add text and images to your post and it will automatically include the book now button on your page
See final post example below: